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    CPAP Consumer Trends

    These quarterly CPAP.com sales numbers are an indication of which products self pay consumers choose to purchase. They act as an effective gauge of true consumer preference and possible future trends.


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    CPAP Machine Preference - Top 10 over Q3 (Jul-Jul 24, 2016)

    Our Analysis:
    Though down from Q2, the Apex Medical XT Fit CPAP starts its eighth quarter as the top CPAP machine with 4.6 out of 5 stars. Similarly, Respironics' 60 Series Pro CPAP with Bluetooth is in the same position from Q2 to Q3; holding steady in second with 4.9 out of 5 stars. The miniCPAP from Somnetics has jumped ahead of the 3B Medical RESmart CPAP to take third place; however, the machines remain neck and neck.

    AUTOCPAP Machine Preference - Top 5 over Q3 (Jul-Jul 24, 2016)

    Our Analysis:
    The Top 3 APAP machines are familiar as they have been the top machines for the past 2 quarters. At the start of their third quarter, the machines have each suffered a downward shift. The Transcend EZEX Auto and the 60 Series Auto with Bluetooth are separated by less than 3 points. The Z1 Auto from HDM and the S9 AutoSet from ResMed hold their own in the Top 5 and may present competition for the third place AirSense 10 AutoSet.

    Bilevels Machine Preference - Top 5 over Q3 (Jul-Jul 24, 2016)

    Our Analysis:
    Since closing Q1 as the preferred BiLevel machine, the PR 60 Series BiPAP Auto with Bluetooth has increased its market share, giving the machine a sizable lead above the competitors.

    CPAP Machine Brand Line Preference - Top 5 over Q3 (Jul-Jul 24, 2016)

    Our Analysis:
    A portion of the Transcend machine brand line market share has been distributed to other machine brands early in Q3 2016. However, Transcend's top position in Q3 marks its sixth quarter as the top choice among consumers. This quarter, the PR 60 Series machines remain consistent and strong, as do the Z1 machines from HDM. The AirSense 10 machines and XT machines struggle to regain a portion of the market share this quarter.

    APAP vs CPAP vs Bilevels Preference over Q3 (Jul-Jul 24, 2016)

    Our Analysis:
    Auto-Adjusting machines took the lead in Q3 2013 and have since reached historically high values. In Q3 2016, APAPs continue to lead in their 13th quarter as the preferred machine type.

    Nasal Masks Brand Line Preference - Top 10 over Q3 (Jul-Jul 24, 2016)

    Our Analysis:
    This week the Top 4 nasal masks are manufactured by Philips Respironics. The ComfortGel Blue Nasal Mask recovered the top spot in Q2 and continues to increase its lead over competitors at the start of Q3. Though down from Q2, the DreamWear holds firm to second place with nearly 20% of the category sales. The ComfortGel and Wisp nasal masks have surpassed the previous third ranked mask, the SleepWeaver Advance Improved Nasal Mask.

    Full Face Masks Brand Line Preference - Top 5 over Q3 (Jul-Jul 24, 2016)

    Our Analysis:
    The Full Face line of masks has experienced a number of changes from Q2 to Q3. The Simplus from F&P rapidly moved from third place to its current top position. The mask has increased in sales by nearly 10% in Q3. ResMed's AirFit F10 which held the top spot is still a widely selected mask, pulling in the number two spot. PR's ComfortGel Blue Full Face and ResMed's Quattro FX are in direct competition for third place, with the ComfortGel Blue barely pulling ahead.

    Nasal Pillows Brand Line Preference - Top 5 over Q3 (Jul-Jul 24, 2016)

    Our Analysis:
    A substantial portion of the nasal pillow market is shared by the ResMed Swift FX and the ResMed AirFit P10, which have been the top consumer choices for more than eleven quarters. The masks remain a strong force in Q3, carrying more than 50% of the nasal pillow category.

    Mask Type Preference over Q3 (Jul-Jul 24, 2016)

    Our Analysis:
    As numbers even out early in Q3, changes in individual mask performance are causing shifts in mask types overall. This week, nasal masks see a decrease, and nasal pillows, though up this week, remain down quarter over quarter. Full Face masks are taking advantage and continue to see increase.

    Chinstrap Brand Line Preference - Top 5 over Q3 (Jul-Jul 24, 2016)

    Our Analysis:
    The Ruby Style Adjustable Chinstrap has suffered a slight decrease in sales since Q1. However, the popular chinstrap style continues to hold the top spot. As Q3 has taken off, so has the Halo Chinstrap which sky rocketed into second place, increasing its contribution to chinstrap sales by nearly 35% since Q2.


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    About These Numbers

    Traditionally, CPAP equipment is dispensed by local providers who accept insurance as payment. Consumer choice of equipment through local providers is limited.

    The CPAP.com business model is cash up front in exchange for CPAP equipment. The consumer makes their choice of equipment and purchases the equipment with their own money.

    These quarterly CPAP.com sales numbers indicate which products self pay customers choose to purchase. They act as an effective gauge of true consumer preference. They also indicate future industry trends as more and more customers turn to the internet for product information and guidance, decide on a product and request it from their local provider.