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CPAP.com Consumer Preferences Report These quarterly CPAP.com sales numbers are an indication of which products self pay
consumers choose to purchase. They act as an effective gauge of true consumer preference and possible future trends.
Our Analysis: AEIOMed released their Everest 3 machine which has quickly moved to the top spot.
Our Analysis: For the beginning of the quarter the M Series Auto has taken the top spot as the price for these machines has reduced as the new Philips Respironics APAP was released last quarter.
About the Numbers: There is not enough data for analysis.
Our Analysis: The Everest 3 has quickly taken the top spot in Brand Lines for the beginning of the quarter.
Our Analysis: The APAP category continues to rise, although the growth is slowing. APAPs may comprise more than 50% of sales by the end of the year.
Our Analysis: The ComfortGel continues to hold a dominant position is in sales. Philips Respironics masks in the top 10, comprise over 60% of nasal mask sales.
Our Analysis: The Quattro has see a large increase in sales from last quarter. This increase in sales maybe in part to the release of the Product Challenge 11 results, where the ResMed Quatttro beat the new Philips Respironics FullLife mask, 45 to 5.
Our Analysis: The Swift LT and Swift II have 57.5% of nasal pillow sales for the beginning of the quarter. The Opus 360 sales have fallen for the beginning of the quarter.
Our Analysis: There have been small increases in the Nasal Pillow and Full Face categories. However, overall mask category composition seems to be holding relatively constant.
cpap.com Quarterly Comments For the first time ever, standard (fixed pressure) machines were less than 50% of machines sold. Auto machines, running no higher than 37% year after year, leaped up to 48% of all machines sold (bilevels are 2% of machines sold). For a graph, see http://www.cpap.com/brandChartLines.php?TableLinkName=machine-vs
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About These Numbers
Traditionally, CPAP equipment is dispensed by local providers who accept insurance as payment.
Consumer choice of equipment through local providers is limited.
The CPAP.com business model is cash up front in exchange for CPAP equipment. The consumer makes their choice of
equipment and purchases the equipment with their own money.
These quarterly CPAP.com sales numbers indicate which products self pay customers choose to purchase. They act as
an effective guage of true consumer preference. They also indicate future industry trends as more and more customers
turn to the internet for product information and guidance, decide on a product and request it from their local
provider.
Please send questions, comments and suggestions regarding these numbers to salesreport@cpap.com
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