CPAP Consumer Trends

These quarterly sales numbers are an indication of which products self pay consumers choose to purchase. They act as an effective gauge of true consumer preference and possible future trends.

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CPAP Machine Preference - Top 10 over Q3 (Jul-Aug 23, 2015)

Our Analysis:
As the third quarter of 2015 continues, we find the XT Fit by Apex Medical still at the top of the CPAP line. The Curasa CPAP from Curative Medical has seen a substantial increase in share from where it finished last quarter and sits third. Another machine seeing a large increase this quarter is the RESmart CPAP which moves up a spot to sixth this week.

AUTOCPAP Machine Preference - Top 5 over Q3 (Jul-Aug 23, 2015)

Our Analysis:
The Transcend EZEX Auto by Somnetics recently moved into the top spot and continues to extend its lead. The AirSense 10 AutoSet by ResMed sits second with a perfect customer rating of 5 stars.

Bilevels Machine Preference - Top 5 over Q3 (Jul-Aug 23, 2015)

Our Analysis:
After starting second to begin the quarter, the PR 60 Series BiPAP Auto by Respironics quickly moved into first place and has continued to increase its lead over all others in this category.

CPAP Machine Brand Line Preference - Top 5 over Q3 (Jul-Aug 23, 2015)

Our Analysis:
In Q2, the Transcend machines by Somnetics did something no other line of machines had done in 10 quarters by overtaking the PR 60 Series for first place. They continue to hold that spot while increasing the gap between themselves and second place.

APAP vs CPAP vs Bilevels Preference over Q3 (Jul-Aug 23, 2015)

Our Analysis:
Auto-adjusting CPAP machines continue to be the preferred machine type as they have been for the past 9 quarters.

Nasal Masks Brand Line Preference - Top 10 over Q3 (Jul-Aug 23, 2015)

Our Analysis:
The ComfortGel Blue by Respironics continues to hold a large lead over all other masks in the Nasal category with nearly a quarter of all sales. The ComfortFusion appears to be taking advantage of its low price and has jumped all the way to third after finishing seventh in Q2.

Full Face Masks Brand Line Preference - Top 5 over Q3 (Jul-Aug 23, 2015)

Our Analysis:
The once large lead held by the new Amara View after debuting this quarter continues to diminish as the quarter continues. Behind it sits the FullLife which appears to be another mask taking advantage of a price cut. The previous leader, the AirFit F10 by ResMed, sits third.

Nasal Pillows Brand Line Preference - Top 5 over Q3 (Jul-Aug 23, 2015)

Our Analysis:
The Swift FX and AirFit P10, both by ResMed, continue their dominance of the Nasal Pillow category. Together they hold 53.7% of the market share, with a large gap between themselves and other masks in the category.

Mask Type Preference over Q3 (Jul-Aug 23, 2015)

Our Analysis:
With the introduction of innovative new designs in both the Full Face and Nasal Pillow categories in the last few quarters, Nasal masks have slowly had their dominant share taken away. Nasal masks currently hold the lowest market share they have ever had, while Full Face masks hold their highest.

Chinstrap Brand Line Preference - Top 5 over Q3 (Jul-Aug 23, 2015)

Our Analysis:
The Ruby-Style Adjustable Chinstrap sits on top of the chinstrap line with a large lead over all others.

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About These Numbers

Traditionally, CPAP equipment is dispensed by local providers who accept insurance as payment. Consumer choice of equipment through local providers is limited.

The business model is cash up front in exchange for CPAP equipment. The consumer makes their choice of equipment and purchases the equipment with their own money.

These quarterly sales numbers indicate which products self pay customers choose to purchase. They act as an effective gauge of true consumer preference. They also indicate future industry trends as more and more customers turn to the internet for product information and guidance, decide on a product and request it from their local provider.