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CPAP.com Consumer Preferences Report

These quarterly CPAP.com sales numbers are an indication of which products self pay consumers choose to purchase. They act as an effective gauge of true consumer preference and possible future trends.

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CPAP Machine Preference - Top 10 over Q4 (Oct-Nov 01, 2009)

 
Rank Individual Machine % of Orders
Q4 2009
Average Price
Q4 2009
% of Orders
Q3 2009
Average Price
Q3 2009
% Share Change
1 Everest 3 (AEIOMed) 30% $237.99 4% $239.00 + 654.6%
2 M Series Remstar DS100 (Philips Respironics) 13.4% $189.00 5.6% $197.24 + 139.9%
3 M Series Plus (Philips Respironics) 11.5% $299.00 8.7% $348.22 + 32.1%
4 S8 Elite II (Resmed) 8.1% $465.69 5.7% $492.51 + 42%
5 Zzz-PAP (PMI Probasics) 7.4% $200.22 11% $199.18 - 32.7%
6 IntelliPAP Standard (DeVilbiss) 5.5% $284.95 7% $284.67 - 21.5%
7 S8 Escape (Resmed) 5.5% $329.95 4.1% $329.95 + 34.1%
8 M Series Pro (Philips Respironics) 5.3% $375.00 3.3% $459.67 + 59.8%
9 HC233 (Fisher & Paykel) 2.8% $299.00 0.6% $330.08 + 350.8%
10 608 (Fisher & Paykel) 1.8% $629.00 0.8% $635.67 + 119.6%

Our Analysis:
AEIOMed released their Everest 3 machine which has quickly moved to the top spot.

View All Quarters Line Graph

AUTOCPAP Machine Preference - Top 5 over Q4 (Oct-Nov 01, 2009)

 
Rank Individual Machine % of Orders
Q4 2009
Average Price
Q4 2009
% of Orders
Q3 2009
Average Price
Q3 2009
% Share Change
1 M Series Auto (Philips Respironics) 27.9% $463.61 23.6% $515.86 + 18.2%
2 AutoSet II (Resmed) 27.7% $571.25 24.3% $588.76 + 14%
3 IntelliPAP Auto (DeVilbiss) 24.2% $435.00 30.9% $427.09 - 21.7%
4 Vantage (Resmed) 9.4% $399.95 6.8% $401.03 + 38.3%
5 PR Auto (Philips Respironics) 7.7% $615.85 7.9% $622.97 - 2.5%

Our Analysis:
For the beginning of the quarter the M Series Auto has taken the top spot as the price for these machines has reduced as the new Philips Respironics APAP was released last quarter.

View All Quarters Line Graph

Bilevels Machine Preference - Top 5 over Q4 (Oct-Nov 01, 2009)

 
Rank Bilevel % of Orders
Q4 2009
Average Price
Q4 2009
% of Orders
Q3 2009
Average Price
Q3 2009
% Share Change
1 M Series BiPAP Auto (Philips Respironics) 81.8% $999.00 52.2% $1189.19 + 56.7%
2 M Series BiPAP Plus (Philips Respironics) 18.2% $894.50 14.9% $1045.40 + 22.1%
3No Other Competitors
4No Other Competitors
5No Other Competitors

About the Numbers:
There is not enough data for analysis.

View All Quarters Line Graph

CPAP Machine Brand Line Preference - Top 5 over Q4 (Oct-Nov 01, 2009)

 
Rank Machine Brand Lines % of Orders
Q4 2009
Average Price
Q4 2009
% of Orders
Q3 2009
Average Price
Q3 2009
% Share Change
1 Everest 3 (AEIOMed) 34.1% $237.99 4.1% $239.00 + 723.2%
2 M Series (Philips Respironics) 19.9% $323.58 13% $377.88 + 53%
3 S8 II (Resmed) 11.3% $455.78 7.4% $478.28 + 52.5%
4 Zzz-PAP (PMI Probasics) 8.4% $200.22 11.5% $199.18 - 27%
5 Sleep Style (Fisher & Paykel) 7.3% $431.50 4.4% $457.31 + 65.3%

Our Analysis:
The Everest 3 has quickly taken the top spot in Brand Lines for the beginning of the quarter.

View All Quarters Line Graph

APAP vs CPAP vs Bilevels Preference over Q4 (Oct-Nov 01, 2009)

 
Rank Machine Type % of Orders
Q4 2009
Average Price
Q4 2009
% of Orders
Q3 2009
Average Price
Q3 2009
% Share Change
1 CPAPs 49.3% $292.11 53.6% $268.95 - 8%
2 Self Adjusting CPAPS 47.9% $495.80 43.7% $508.61 + 9.6%
3 Bilevels 2.5% $980.00 2.4% $1183.88 + 4.1%
4 BiLevel ST 0.3% $2689.67 0.3% $1924.57 N/a

Our Analysis:
The APAP category continues to rise, although the growth is slowing. APAPs may comprise more than 50% of sales by the end of the year.

View All Quarters Line Graph

Nasal Masks Brand Line Preference - Top 10 over Q4 (Oct-Nov 01, 2009)

 
Rank Nasal Masks Brand Line % of Orders
Q4 2009
Average Price
Q4 2009
% of Orders
Q3 2009
Average Price
Q3 2009
% Share Change
1 ComfortGel (Philips Respironics) 32.1% $94.17 27.5% $108.15 + 16.7%
2 Profile Lite (Philips Respironics) 15.1% $69.48 12.5% $77.02 + 20.8%
3 ComfortClassic (Philips Respironics) 12.7% $47.05 13.1% $51.68 - 3%
4 Ultra Mirage II (Resmed) 10% $82.66 12.2% $84.29 - 18%
5 Activa (Resmed) 7.8% $94.96 5.8% $95.11 + 34.5%
6 Activa LT (Resmed) 4.1% $85.58 3.6% $86.50 + 13.8%
7 HC407 (Fisher & Paykel) 2.4% $66.73 4.2% $69.34 - 43.2%
8 ComfortCurve (Philips Respironics) 1.9% $89.95 3.2% $90.11 - 40.5%
9 ComfortSelect (Philips Respironics) 1.8% $61.64 2.2% $71.34 - 18%
10 ComfortFusion (Philips Respironics) 1.6% $68.44 1.2% $74.34 + 34.7%

Our Analysis:
The ComfortGel continues to hold a dominant position is in sales. Philips Respironics masks in the top 10, comprise over 60% of nasal mask sales.

View All Quarters Line Graph

Full Face Masks Brand Line Preference - Top 5 over Q4 (Oct-Nov 01, 2009)

 
Rank Full Face Masks Brand Line % of Orders
Q4 2009
Average Price
Q4 2009
% of Orders
Q3 2009
Average Price
Q3 2009
% Share Change
1 Quattro (Resmed) 33.4% $148.57 21.8% $150.51 + 53.3%
2 Ultra Mirage Full Face Mask (Resmed) 14.9% $136.50 21.1% $136.43 - 29.3%
3 HC431 Full Face Mask (Fisher & Paykel) 14.4% $104.79 12.5% $106.95 + 15.2%
4 ComfortFull 2 Full Face Mask (Philips Respironics) 13.7% $89.00 11.2% $98.87 + 22.4%
5 Flexifit 432 (Fisher & Paykel) 6.1% $125.75 5.1% $127.44 + 19.4%

Our Analysis:
The Quattro has see a large increase in sales from last quarter. This increase in sales maybe in part to the release of the Product Challenge 11 results, where the ResMed Quatttro beat the new Philips Respironics FullLife mask, 45 to 5.

View All Quarters Line Graph

Nasal Pillows Brand Line Preference - Top 5 over Q4 (Oct-Nov 01, 2009)

 
Rank Nasal Pillows Brand Line % of Orders
Q4 2009
Average Price
Q4 2009
% of Orders
Q3 2009
Average Price
Q3 2009
% Share Change
1 Swift LT (Resmed) 41.2% $101.93 32.6% $105.50 + 26.4%
2 Breeze (Puritan Bennett) 17.3% $73.07 18.3% $72.90 - 5.5%
3 Swift II (Resmed) 16.3% $102.46 21.6% $105.15 - 24.6%
4 ComfortLite 2 (Philips Respironics) 7.2% $86.38 4% $86.58 + 79.5%
5 Opus 360 (Fisher & Paykel) 6.7% $82.95 12.7% $83.61 - 47.3%

Our Analysis:
The Swift LT and Swift II have 57.5% of nasal pillow sales for the beginning of the quarter. The Opus 360 sales have fallen for the beginning of the quarter.

View All Quarters Line Graph

Mask Type Preference over Q4 (Oct-Nov 01, 2009)

 
Rank Mask Type % of Orders
Q4 2009
Average Price
Q4 2009
% of Orders
Q3 2009
Average Price
Q3 2009
% Share Change
1 Nasal Masks 53.4% $78.79 54% $82.96 - 1.1%
2 Nasal Pillows 27.7% $93.58 26.5% $93.69 + 4.5%
3 Full Face Masks 18.9% $126.43 19.6% $127.80 - 3.6%

Our Analysis:
There have been small increases in the Nasal Pillow and Full Face categories. However, overall mask category composition seems to be holding relatively constant.

View All Quarters Line Graph

Chinstrap Brand Line Preference - Top 5 over Q4 (Oct-Nov 01, 2009)

 
Rank Chinstrap Brand Line % of Orders
Q4 2009
Average Price
Q4 2009
% of Orders
Q3 2009
Average Price
Q3 2009
% Share Change
1 Premium Chinstrap (Philips Respironics) 50.5% $24.70 45.3% $24.69 + 11.5%
2 CPAP.com Deluxe Chinstrap (cpap.com) 15.6% $18.99 20.4% $18.97 - 23.6%
3 Ruby Adjustable Chinstrap (Cardinal Health) 8.3% $22.97 7.2% $22.89 + 15.4%
4 Sullivan Chinstrap (Resmed) 7.9% $15.95 8.8% $15.84 - 10.2%
5 papCAP Cotton Chinstrap (Pur-Sleep) 5.1% $34.99 2.5% $34.51 + 105.4%

View All Quarters Line Graph

cpap.com Quarterly Comments

For the first time ever, standard (fixed pressure) machines were less than 50% of machines sold. Auto machines, running no higher than 37% year after year, leaped up to 48% of all machines sold (bilevels are 2% of machines sold). For a graph, see http://www.cpap.com/brandChartLines.php?TableLinkName=machine-vs




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About These Numbers

Traditionally, CPAP equipment is dispensed by local providers who accept insurance as payment. Consumer choice of equipment through local providers is limited.

The CPAP.com business model is cash up front in exchange for CPAP equipment. The consumer makes their choice of equipment and purchases the equipment with their own money.

These quarterly CPAP.com sales numbers indicate which products self pay customers choose to purchase. They act as an effective guage of true consumer preference. They also indicate future industry trends as more and more customers turn to the internet for product information and guidance, decide on a product and request it from their local provider.

Please send questions, comments and suggestions regarding these numbers to salesreport@cpap.com

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