CPAP Consumer Trends
These quarterly CPAP.com sales numbers are an indication of which products self pay consumers choose to purchase. They act as an effective gauge of true consumer preference and possible future trends.
CPAP Machine Preference - Top 10 over Q2 (Apr-May 19, 2013)
| Rank | Individual Machine | % of Orders Q2 2013 |
Average Price Q2 2013 |
% of Orders Q1 2013 |
Average Price Q1 2013 |
% Share Change |
| 1 | Zzz-PAP (PMI Probasics) | 40.1% | $178.51 | 42% | $178.59 |  4.5% |
| 2 | PR 60 Series Plus (Philips Respironics) | 19.1% | $359.78 | 17.6% | $359.12 |  8.5% |
| 3 | Transcend II (Somnetics) | 17.7% | $446.01 | 14.6% | $449.42 | 21.2% |
| 4 | PR 60 Series Pro (Philips Respironics) | 4.8% | $505.73 | 3.2% | $502.56 | 49.3% |
| 5 | IntelliPAP Standard (DeVilbiss) | 4.5% | $325.00 | 4.4% | $321.23 | 2.3% |
| 6 | HC234 (Fisher & Paykel) | 3.6% | $394.43 | 3% | $385.31 | 19.8% |
| 7 | Standard Plus (DeVilbiss) | 2.9% | $390.68 | 3.7% | $390.22 | 21.5% |
| 8 | S9 Elite (ResMed) | 1.9% | $805.00 | 2.7% | $805.00 | 30% |
| 9 | S9 Escape (ResMed) | 1.6% | $758.00 | 2.3% | $758.00 | 30.6% |
| 10 | PureSom (CareFusion) | 1.3% | $218.22 | 1.1% | $214.61 | 18.8% |
Our Analysis:
After suffering a drop with the introduction of the Transcend II in Q4 2011, the small size and value price of the Zzz-PAP machine continues to float it above others in the category. The very unique and tiny Transcend II is number three with consumers continuing to be a contender. The PR 60 Series Plus, which debuted a year ago, has found and held number two position. The two CPAP machines in the IntelliPAP line have stabilized and currently hold number 5 and 7.
AUTOCPAP Machine Preference - Top 5 over Q2 (Apr-May 19, 2013)
| Rank | Individual Machine | % of Orders Q2 2013 |
Average Price Q2 2013 |
% of Orders Q1 2013 |
Average Price Q1 2013 |
% Share Change |
| 1 | PR 60 Series Auto (Philips Respironics) | 31.7% | $570.77 | 31.6% | $578.24 | 0.3% |
| 2 | IntelliPAP Auto (DeVilbiss) | 27.2% | $488.94 | 23.9% | $489.13 | 13.8% |
| 3 | S9 Autoset (ResMed) | 20.8% | $868.72 | 20.8% | $868.58 | N/a |
| 4 | Zzz-PAP Auto (PMI Probasics) | 10.1% | $337.95 | 10.9% | $340.90 | 7.3% |
| 5 | ICON Auto (Fisher & Paykel) | 7.8% | $594.42 | 7.6% | $589.16 | 2.6% |
Our Analysis:
Philips Respironics' 60 Series line of machines with Heated Tube really shines in the Auto version. It has taken and held the number one spot. After nine quarters of decline the IntelliPAP Auto is currently seeing an increase in popularity. The graph shows the ups and down of the S9 Autoset which also offers a heated tubing. Currently it is number three and holding steady.
Bilevels Machine Preference - Top 5 over Q2 (Apr-May 19, 2013)
| Rank | Bilevel | % of Orders Q2 2013 |
Average Price Q2 2013 |
% of Orders Q1 2013 |
Average Price Q1 2013 |
% Share Change |
| 1 | PR 60 Series BiPAP Auto (Philips Respironics) | 56.3% | $928.13 | 23% | $930.30 | 144.8% |
| 2 | PR 60 Series BiPAP Pro (Philips Respironics) | 18.3% | $830.38 | 4% | $1003.00 | 357.5% |
| 3 | S9 VPAP Auto (ResMed) | 11.3% | $1959.00 | 12% | $1959.00 | 5.8% |
| 4 | IntelliPAP BiLevel (DeVilbiss) | 8.5% | $945.00 | 9% | $939.75 | 5.6% |
| 5 | IntelliPAP AutoBilevel (DeVilbiss) | 5.6% | $1130.69 | 6% | $1125.92 | 6.7% |
Our Analysis:
"Headed north with a bullet"- could be the tag line next to the PR 60 Series BiPAP Auto. As Philips discontinues the original line of PR System One machines the newer 60 Series with Heated Tube is filling in all of the gaps and pulling market share from all others, including the S9 VPAP Auto. DeVilbiss' IntelliPAP BiLevel is seeing a decline while the AutoBilevel holds steady.
BiLevel ST Machine Preference - Top 5 over Q2 (Apr-May 19, 2013)
| Rank | BiLEVEL ST | % of Orders Q2 2013 |
Average Price Q2 2013 |
% of Orders Q1 2013 |
Average Price Q1 2013 |
% Share Change |
| 1 | PR BiPAP ST (Philips Respironics) | 100% | $1899.00 | 50% | $1899.00 | 100% |
| 2 | No Other Competitors | |||||
| 3 | No Other Competitors | |||||
| 4 | No Other Competitors | |||||
| 5 | No Other Competitors | |||||
Our Analysis:
There is not enough data to form an impression for this category.
CPAP Machine Brand Line Preference - Top 5 over Q2 (Apr-May 19, 2013)
| Rank | Machine Brand Lines | % of Orders Q2 2013 |
Average Price Q2 2013 |
% of Orders Q1 2013 |
Average Price Q1 2013 |
% Share Change |
| 1 | PR 60 Series (Philips Respironics) | 28.7% | $515.28 | 25.8% | $504.39 | 11.3% |
| 2 | Zzz-PAP (PMI Probasics) | 25.4% | $206.93 | 26.8% | $208.61 | 5.2% |
| 3 | IntelliPAP (DeVilbiss) | 16.5% | $471.96 | 15.5% | $466.24 | 6.5% |
| 4 | S9 (ResMed) | 11.6% | $891.00 | 12.3% | $882.55 | 5.7% |
| 5 | Transcend (Somnetics) | 9.3% | $446.01 | 7.6% | $449.42 | 22.4% |
Our Analysis:
Until now, the Zzz-PAP line of machines held the first position but the PR 60 Series line of machine has taken it away. Thanks to an increase in popularity of the S9 Elite and Escape, the S9 line of machines moved into fourth position. Transcend, with just one machine in the line, is in fifth position. This looks to be an interesting quarter.
APAP vs CPAP vs Bilevels Preference over Q2 (Apr-May 19, 2013)
| Rank | Machine Type | % of Orders Q2 2013 |
Average Price Q2 2013 |
% of Orders Q1 2013 |
Average Price Q1 2013 |
% Share Change |
| 1 | CPAPs | 52% | $325.34 | 51.9% | $323.98 | 0.2% |
| 2 | Self Adjusting CPAPS | 44.5% | $588.02 | 45.2% | $589.92 | 1.5% |
| 3 | Bilevels | 3.3% | $1039.22 | 2.8% | $1061.00 | 18% |
| 4 | BiLevel ST | 0.1% | $1899.00 | 0.1% | $2899.50 | N/a |
Our Analysis:
For the time being, the gap widens between CPAPs and Autos is much the same as it was last quarter, which is to say much narrower that in Q2 2012. The average price for both are lower this quarter than last.
Nasal Masks Brand Line Preference - Top 10 over Q2 (Apr-May 19, 2013)
| Rank | Nasal Masks Brand Line | % of Orders Q2 2013 |
Average Price Q2 2013 |
% of Orders Q1 2013 |
Average Price Q1 2013 |
% Share Change |
| 1 | Wisp (Philips Respironics) | 24.5% | $102.39 | 0% | $0.00 | N/a |
| 2 | ComfortGel (Philips Respironics) | 24.2% | $55.76 | 32.5% | $56.42 | 25.5% |
| 3 | Profile Lite (Philips Respironics) | 8.7% | $57.56 | 11.8% | $57.65 | 26.2% |
| 4 | ComfortClassic (Philips Respironics) | 6.1% | $39.75 | 8.1% | $39.75 | 24.7% |
| 5 | SleepWeaver Advance Improved (Circadiance) | 4.7% | $97.74 | 6.5% | $98.63 | 27.8% |
| 6 | SleepWeaver elan (Circadiance) | 3.6% | $107.29 | 5% | $105.70 | 28% |
| 7 | Ultra Mirage II (ResMed) | 3.4% | $99.00 | 5.1% | $98.86 | 33.3% |
| 8 | Activa (ResMed) | 3.1% | $98.01 | 3.1% | $99.00 | N/a |
| 9 | HC407 (Fisher & Paykel) | 3% | $58.89 | 3.9% | $58.93 | 23.1% |
| 10 | Mirage FX (ResMed) | 2.1% | $109.00 | 2.6% | $108.65 | 19.6% |
Our Analysis:
Take a look at the graph - see that little blue dot in the upper right hand corner? Notice all of the negative % Share Changes? That's the sight of the brand new Wisp dethroning the ComfortGel and taking market share from all others in the category. Both masks are from Philips Respironics, as are the next two in line. The soft cloth SleepWeaver Advance Improved continues to hold number five with SleepWeaver Elan in number 6.
Full Face Masks Brand Line Preference - Top 5 over Q2 (Apr-May 19, 2013)
| Rank | Full Face Masks Brand Line | % of Orders Q2 2013 |
Average Price Q2 2013 |
% of Orders Q1 2013 |
Average Price Q1 2013 |
% Share Change |
| 1 | Quattro (ResMed) | 21.2% | $175.73 | 24.2% | $175.62 | 12.4% |
| 2 | ComfortGel Full (Philips Respironics) | 17.7% | $79.77 | 3.7% | $95.92 | 383.3% |
| 3 | HC431 Full Face Mask (Fisher & Paykel) | 16.7% | $97.70 | 19.2% | $97.46 | 13% |
| 4 | ComfortFull 2 Full Face Mask (Philips Respironics) | 11.9% | $84.75 | 14% | $84.75 | 15% |
| 5 | Quattro FX (ResMed) | 9% | $185.00 | 9.7% | $184.72 | 7.2% |
Our Analysis:
The long standing favorite, the original Quarttro by ResMed, remains the leader in consumer preference while the newer Quarttro FX holds the fifth position. Respironics and ResMed each hold 3 of the top 10 spots in the category.
Nasal Pillows Brand Line Preference - Top 5 over Q2 (Apr-May 19, 2013)
| Rank | Nasal Pillows Brand Line | % of Orders Q2 2013 |
Average Price Q2 2013 |
% of Orders Q1 2013 |
Average Price Q1 2013 |
% Share Change |
| 1 | Swift FX (ResMed) | 31.9% | $127.75 | 33.8% | $127.66 | 5.6% |
| 2 | TAP PAP (Airway Management) | 18.8% | $128.55 | 13.2% | $128.36 | 42.5% |
| 3 | Aloha (RespCare) | 10.4% | $83.77 | 11.1% | $84.00 | 6.3% |
| 4 | Breeze (Puritan Bennett) | 8.5% | $81.01 | 8.3% | $80.50 | 2.4% |
| 5 | Swift II (ResMed) | 8% | $121.00 | 9.1% | $121.00 | 12.1% |
Our Analysis:
The nasal pillow category is an odd blend of newly released products and old timers. Consider the TAP PAP with Stability Mouthpiece - it came in at number two and it's staying put. ResMed's Swift FX remains a strong top choice of consumers however it appears the TAP PAP has pulled it's share of the market from both it and the Swift II. Aloha debuted a year ago and holds the number three spot. The Breeze in the number four spot has been on the market for more than a decade.
Mask Type Preference over Q2 (Apr-May 19, 2013)
| Rank | Mask Type | % of Orders Q2 2013 |
Average Price Q2 2013 |
% of Orders Q1 2013 |
Average Price Q1 2013 |
% Share Change |
| 1 | Nasal Masks | 60.4% | $77.47 | 55.2% | $70.08 | 9.4% |
| 2 | Nasal Pillows | 24.6% | $109.82 | 28.8% | $108.74 | 14.6% |
| 3 | Full Face Masks | 15% | $122.98 | 16% | $130.31 | 6.3% |
Our Analysis:
Nasal Masks move up in preference pulling preference from both Nasal Pillow and Full Face Masks - is this due to the appearance of the Wisp in the market? Seems likely.
Chinstrap Brand Line Preference - Top 5 over Q2 (Apr-May 19, 2013)
| Rank | Chinstrap Brand Line | % of Orders Q2 2013 |
Average Price Q2 2013 |
% of Orders Q1 2013 |
Average Price Q1 2013 |
% Share Change |
| 1 | Premium Chinstrap (Philips Respironics) | 29.7% | $24.55 | 27.6% | $24.54 | 7.6% |
| 2 | Ruby-Style Adjustable Chinstrap with Extension Strap (cpap.com) | 22.8% | $20.87 | 17.1% | $20.33 | 33.4% |
| 3 | Deluxe-Style Chinstrap (Substitute for Respironics Deluxe Chinstrap) (cpap.com) | 13.9% | $18.98 | 15% | $18.74 | 7.3% |
| 4 | Sullivan Chinstrap (ResMed) | 11.2% | $14.95 | 9.1% | $14.95 | 23.1% |
| 5 | Airway Management Chinstrap with Tube Management Loop (Airway Management) | 5.9% | $22.79 | 3% | $22.63 | 98.1% |
Our Analysis:
For the lifetime of the graph, the Premium Chinstrap has been number one. The Ruby-Style Adjustable Chinstrap with Extension Strap is approaching the door but is not getting in. Another new comer, the Airway Management Chinstrap with Tube Management Loop, has quickly move to number five with consumers.
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About These Numbers
Traditionally, CPAP equipment is dispensed by local providers who accept insurance as payment. Consumer choice of equipment through local providers is limited.
The CPAP.com business model is cash up front in exchange for CPAP equipment. The consumer makes their choice of equipment and purchases the equipment with their own money.
These quarterly CPAP.com sales numbers indicate which products self pay customers choose to purchase. They act as an effective gauge of true consumer preference. They also indicate future industry trends as more and more customers turn to the internet for product information and guidance, decide on a product and request it from their local provider.
Please send questions, comments and suggestions regarding these numbers to salesreport@cpap.com