CPAP Consumer Trends

These quarterly CPAP.com sales numbers are an indication of which products self pay consumers choose to purchase. They act as an effective gauge of true consumer preference and possible future trends.





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CPAP Machine Preference - Top 10 over Q3 (Jul-Sep 14, 2014)




Our Analysis:
The PR 60 Series Plus by Philips Respironics and the Z1 CPAP by HDM have been dancing around one another this quarter, with PR 60 Series Plus slightly ahead this week. The week of August 18th saw the launch of the XT Fit CPAP from Apex which has made its way to number three. Also launched from ResMed the AirSense 10 line from ResMed with two single pressure machines, the CPAP and Elite, both currently out of the top ten. The impact of the new comers will be watched with interest.

AUTOCPAP Machine Preference - Top 5 over Q3 (Jul-Sep 14, 2014)




Our Analysis:
ResMed S9 AutoSet holds first place with the tiny Somnetics Transcend EZEX Auto and Philips Respironics 60 Series Auto close behind. The week of August 18th saw the launch of the AirSense 10 AutoSet from ResMed (which has come in with all 5 star ratings from consumers) and the XT Auto from Apex. The newcomers are holding 6th and 7th place respectively.

Bilevels Machine Preference - Top 5 over Q3 (Jul-Sep 14, 2014)




Our Analysis:
Two feature packed auto bilevel machines are looking to be number one with consumers. Currently, the PR 60 Series BiPAP Auto by Philips Respironics is ahead of the S9 VPAP Auto by ResMed.

BiLevel ST Machine Preference - Top 5 over Q3 (Jul-Sep 14, 2014)




Our Analysis:
There is limited data available in this category.

CPAP Machine Brand Line Preference - Top 5 over Q3 (Jul-Sep 14, 2014)




Our Analysis:
The PR 60 Series line of machines has been number one for the past seven quarters. Somnetics now offers three very small machines in their line and they are currently holding second place with ResMed S9 line just behind. The week of August 18th saw two new lines added to the mix. ResMed began offering the AirSense 10 line with four CPAP machines, which is sitting at number nine. From Apex cames the XT line with 2 machines, currently in seventh.

APAP vs CPAP vs Bilevels Preference over Q3 (Jul-Sep 14, 2014)




Our Analysis:
What are the big things consumers are looking for? Features such as auto adjusting technology with pressure relief? Or is size the strongest consideration? Right now the self adjusting CPAPs are winning the day at least in part to due to the Transcend Auto which is feature heavy in a lightweight package.

Nasal Masks Brand Line Preference - Top 10 over Q3 (Jul-Sep 14, 2014)




Our Analysis:
The ComfortGel holds the top spot with three remaining sizes available. The Wisp enjoyed a rise in popularity with a drop in price. Now available in two sizes, SleepWeaver Advance sits in fifth with the Elan in tenth.

Full Face Masks Brand Line Preference - Top 5 over Q3 (Jul-Sep 14, 2014)




Our Analysis:
ResMed's AirFit F10 is holding first place for the second quarter, having moved ahead of the Quattro, also by ResMed. Between the two ResMed masks is the ComfortFull 2 from Philips Respironics.

Nasal Pillows Brand Line Preference - Top 5 over Q3 (Jul-Sep 14, 2014)




Our Analysis:
ResMed's AirFit P10, which debuted in the top spot and held it for two quarters, has lost the lead back to the ResMed Swift FX. These top two ResMed nasal pillow masks currently hold nearly 57% of the market share.

Mask Type Preference over Q3 (Jul-Sep 14, 2014)




Our Analysis:
Mask options for effective CPAP therapy continue to evolve and as they do consumer preferences have shifted. New options in nasal pillow and full face masks have pulled interest from nasal masks, which remain the top choice.

Chinstrap Brand Line Preference - Top 5 over Q3 (Jul-Sep 14, 2014)




Our Analysis:
Ruby-Style Adjustable Chinstrap has been the top seller for this and the two previous quarters.



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About These Numbers

Traditionally, CPAP equipment is dispensed by local providers who accept insurance as payment. Consumer choice of equipment through local providers is limited.

The CPAP.com business model is cash up front in exchange for CPAP equipment. The consumer makes their choice of equipment and purchases the equipment with their own money.

These quarterly CPAP.com sales numbers indicate which products self pay customers choose to purchase. They act as an effective gauge of true consumer preference. They also indicate future industry trends as more and more customers turn to the internet for product information and guidance, decide on a product and request it from their local provider.