CPAP Consumer Trends

These quarterly CPAP.com sales numbers are an indication of which products self pay consumers choose to purchase. They act as an effective gauge of true consumer preference and possible future trends.





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CPAP Machine Preference - Top 10 over Q4 (Oct-Nov 23, 2014)




Our Analysis:
The XT Fit by Apex Medical sits on top of the CPAP line after a strong debut in Q3. The 60 Series Plus by Respironics is in second after finishing first in the previous quarter. The Curasa CPAP from Curative medical, currently in fourth, is another machine that has moved up after a launch in Q3 2014.

AUTOCPAP Machine Preference - Top 5 over Q4 (Oct-Nov 23, 2014)




Our Analysis:
The 60 Series Auto by Respironics leads the Auto CPAP line as Q4 continues. The AirSense 10 AutoSet by ResMed debuted last quarter and sits second.

Bilevels Machine Preference - Top 5 over Q4 (Oct-Nov 23, 2014)




Our Analysis:
The 60 Series BiPAP Auto by Respironics continues to hold its large lead over all others in this category. The IntelliPAP BiLevel by Devilbiss, once tied for second, now sits tied for third with the S9 VPAP Auto by Resmed.

BiLevel ST Machine Preference - Top 5 over Q4 (Oct-Nov 23, 2014)




Our Analysis:
There is not enough data in this category to form an impression.

CPAP Machine Brand Line Preference - Top 5 over Q4 (Oct-Nov 23, 2014)




Our Analysis:
The 60 Series by Respironics is looking to make it eight straight quarters on top. The XT line by Apex debuted last quarter and has taken over the second spot. The Airsense 10 line by ResMed moves up to fifth this week, with the S9 line down to sixth.

APAP vs CPAP vs Bilevels Preference over Q4 (Oct-Nov 23, 2014)




Our Analysis:
With auto adjusting CPAPs out to a lead for the sixth consecutive quarter, it appears consumers are willing to pay more to receive the most advanced features available. However, new low-cost offerings in the single-pressure market could be turning that trend around.

Nasal Masks Brand Line Preference - Top 10 over Q4 (Oct-Nov 23, 2014)




Our Analysis:
As available stock of the ComfortGel Original by Respironics continues to decline, so does its large lead. It appears consumers are moving towards the newer ComfortGel Blue, which has marched all the way up to second.

Full Face Masks Brand Line Preference - Top 5 over Q4 (Oct-Nov 23, 2014)




Our Analysis:
The ComfortFull 2 by Respironics continues this quarter on top of the full face category. After finishing the last two quarters on top, the AirFit F10 by Resmed finds itself in third.

Nasal Pillows Brand Line Preference - Top 5 over Q4 (Oct-Nov 23, 2014)




Our Analysis:
ResMed continues to be the dominant force in the Nasal Pillow market. They hold the top two mask offerings in this category, which hold a combined share of 53.8%.

Mask Type Preference over Q4 (Oct-Nov 23, 2014)




Our Analysis:
Nasal masks continue to be the top choice by consumers for CPAP therapy. However, as available stock of its most popular offering declines, nasal pillow and full face masks both see an increase in share.

Chinstrap Brand Line Preference - Top 5 over Q4 (Oct-Nov 23, 2014)




Our Analysis:
After winning the previous three quarters, the Ruby-Style Adjustable Chinstrap finds itself in second to the Premium Chinstrap by Respironics.



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About These Numbers

Traditionally, CPAP equipment is dispensed by local providers who accept insurance as payment. Consumer choice of equipment through local providers is limited.

The CPAP.com business model is cash up front in exchange for CPAP equipment. The consumer makes their choice of equipment and purchases the equipment with their own money.

These quarterly CPAP.com sales numbers indicate which products self pay customers choose to purchase. They act as an effective gauge of true consumer preference. They also indicate future industry trends as more and more customers turn to the internet for product information and guidance, decide on a product and request it from their local provider.